Failure is normal. Most of what happens when you take a Brilliant Gamble is failure. It’s just a part of the process of change. And I want to share with you a different way to think about failure and how to incorporate failure in to your business.

Maybe you don’t like the word failure and you’d rather I called it something else. But I want to take the charge out of the word so that it doesn’t have the power it might have in your own mind.