Self Perspective

Failure Is Common When Starting Your A Business


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We view starting our own business, being an entrepreneur, in the most romantic and exciting terms. Rarely does the idea, the realistic possibility of failure, cloud our  thinking.   We hold on to the stories of those famous entrepreneurs who started a company in a small garage somewhere only to hit it big and reap the enormous financial rewards of taking the gamble.
The money, the fame are powerful distorters of the reality that most entrepreneurs fail.
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Self PerspectiveBy John G. Self