Are you an aspiring podcaster who struggles to make an impact, make a difference, or consistently put yourself out there?

Your podcast may already be helping people, but you might not be measuring the right results.

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey explains how to measure the impact your podcast is creating.

After producing 893 podcast episodes and helping 30 entrepreneurs launch their podcasts, Terryl realized that podcast success cannot be measured by revenue alone.

He shares how presentations, vendor events, customer conversations, testimonials, and podcast launches helped him see the difference his work was making.

In this episode, you will learn:

-How to create SMART goals for your podcast

-Why your impact must be documented

-How specialization helps you stand out

Many podcasters believe their podcast is not working because they are only looking at revenue, views, or immediate results.

Impact can also be measured through:

-People asking questions

-Customers sharing testimonials

-Entrepreneurs gaining confidence

This is a solo episode hosted by Terryl Humphrey, founder of Failure Is Knowledge.

Terryl has produced 893 podcast episodes and helped 30 entrepreneurs launch their podcasts.

Create one SMART goal for your podcast.

Document the people you help, the questions people ask, the testimonials you receive, and the outcomes people experience.

Follow and subscribe for more lessons about podcasting, entrepreneurship, and turning failure into knowledge.

Are you an aspiring podcaster who struggles with being different, unique, or special?

In this episode, Terryl Humphrey explains how to make your podcast different from the other podcasts being created.

After producing 893 podcast episodes and helping 30 entrepreneurs launch their podcasts with confidence, Terryl recognized that many podcasts use the same basic structure.

They have cameras, microphones, people, and conversations.

The difference comes from how the podcaster studies the market, applies knowledge, communicates their message, and creates a competitive advantage.

In this episode, you will learn how to:

-Study other podcasts without copying them

-Identify your competitive advantage

-Practice what you sell

Terryl also shares how one event produced $386.40, content, testimonials, behind-the-scenes footage, recorded panel discussions, and proof of concept after helping five entrepreneurs launch their podcasts in less than five minutes.

A podcast is not only about recording content.

It can help people learn about your business, build trust in your experience, understand your services, and become customers.

Your podcast should have a strategy that helps you stay visible and communicate what makes your business different.

This is a solo episode featuring Terryl Humphrey, founder and host of the Failure Is Knowledge Podcast.

Study other podcasts, identify your return on investment, and review your results.

Apply what you learn and continue doing more of what is working.

Follow and subscribe for more podcasting and business lessons.

Are you a business owner struggling to gain the success you are working toward?

Many entrepreneurs begin working toward a goal, but they stop doing the work when the results take longer than expected.

In this episode, Terryl Humphrey explains why you must identify what is working, improve the process, and continue showing up.

This episode covers:

-Putting the right work in place

-Asking customers better questions

-Learning the language of your customers

-Reviewing what worked and what did not work

Terryl also shares what he learned while attending an entrepreneurship program at the University of South Florida and collecting customer feedback.

He explains how his wife helped update the message at a recent vendor event from “Launch your podcast with confidence” to “Launch your podcast in less than five minutes.”

That clearer message helped people understand what Failure Is Knowledge was offering.

Put the right work in place.

Ask questions that reveal the customer’s actual problem.

Review the outcome after every event or business activity.

You cannot market your business effectively when people do not understand what you do.

Clear communication, consistent action, and a repeatable process help customers understand how your business can help them.

Podcasting can help business owners stay top of mind, communicate their expertise, build authority, and market their business consistently.

To schedule a call, click the link below for a FREE 15-Minute Strategy Call

https://calendly.com/fik-/strategy

Are you an organization looking to host an event, record content, or document your process?

Choosing the right production company can determine whether an important moment becomes valuable marketing content or disappears after the event is over.

What the Episode Covers

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey explains three things to look for when choosing a production company:

Consistency

Communication

Fast turnaround

Terryl also shares how he started recording podcast episodes with a phone, a short tripod, and three books underneath it.

Over time, he realized that production was not only about recording video. It was also about documenting the process, creating proof, marketing the business, and helping the moment reach people who were not in the room.

Main Lessons

-A production company must consistently capture important moments.

-A camera is a tool for marketing and proof.

-Communication should happen before, during, and after production.

-Customers should not have to guess whether their footage is being edited.

-Fast turnaround helps businesses publish and promote their content sooner.

-Once a moment is captured, the footage can continue being used for years.

An event may only have 30 people in the room, but recorded footage can reach hundreds or thousands of new people.

Without production, the people who were not in the room may never understand what happened, what was taught, or what value was provided.

Production helps make the moment last.

This is a solo episode featuring Terryl Humphrey, founder of Failure Is Knowledge.

Terryl has produced 893 podcast episodes while helping 23 entrepreneurs launch their podcasts with confidence.

Look for a production company that is consistent, communicates effectively, and delivers your footage quickly.

To learn more about working with Failure Is Knowledge, contact the team and start a conversation about your event or content production.

https://calendly.com/fik-/strategy

Most business owners are learning how to use AI.

The bigger question is: Can your customers find you through AI?

In today's episode of the Failure Is Knowledge Podcast, I share what I've learned after producing 893 podcast episodes and how AI is helping entrepreneurs become more visible, build better systems, and market their business more effectively.

In this episode, we discuss:

-How AI can help your business become more discoverable

-Why building systems is more important than chasing new tools

-How AI can save time by improving your customer journey

-Why documenting your process creates consistency

If you're a multifamily investor or established business owner looking to market your business more effectively through podcasting and position your business to be found through AI, this episode is for you.

📅 📥 Download the free checklist:

https://www.failureisknowledge.com/podchecklist

Don't be afraid to fail, because Failure Is Knowledge.

Podcasting is one of the best ways to market yourself, your business, and the problem you are solving.

In this episode of the Failure Is Knowledge Podcast, I talk about why podcasting is more than recording videos or creating content. 

It is about helping people learn more about who you are, your mission, your business, and the story behind what you do.

I also share a real experience from one of the first times someone said yes to working with me. 

The payment system failed seven times, and I had to learn how to communicate, fix the payment process, and understand what it really means to operate a business.

This episode covers:

-Why you have to share who you are

-Why storytelling matters in business

-Why marketing creates awareness

The main lesson is simple: podcasting is not just about the podcast. It is about becoming known for something and helping people connect with your story.

If you are a multifamily investor or entrepreneur who struggles to market yourself effectively, sign up for the newsletter or schedule a podcast strategy call.

https://www.failureisknowledge.com/podcast

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey talks about how podcasting creates life skills that go beyond recording content.

He shares how podcasting builds confidence through repetition, practice, and execution. 

He also explains how putting yourself out there helps you learn how to communicate, market yourself, and understand the problem your business solves.

Terryl reflects on producing over 893 podcast episodes and helping 23 entrepreneurs launch their podcast with confidence. 

Through that journey, he realized podcasting is not just about content. 

It includes recording, editing, managing, publishing, storytelling, and creating a system.

This episode covers confidence, becoming findable, identifying your solution, customer journey, and why podcasting can help business owners market themselves effectively.

If you are a multifamily investor, established business owner, entrepreneur, or podcaster who struggles to market yourself effectively, this episode will help you see podcasting differently.

Read the description and join the newsletter to learn more about podcasting, business, and marketing yourself effectively.

https://www.failureisknowledge.com/podcast

In this episode of the Failure Is Knowledge Podcast, I talked about the importance of pivoting.

Every podcast and every business has to pivot at some point. As you grow, you have to adapt to change, update what you are doing, and understand what your customers can actually handle.

I shared how, when I first started, I was winging it. I did not have a business model. I was just putting myself out there. But over time, I realized podcasting was not just about creating content. It was about connecting with people, marketing myself, and helping others understand what I do.

This episode covers:

-Why every podcast has to pivot

-Why does change lead to discovery

-Why do you have to match your offer with the problem

The biggest lesson is simple:

If you want to operate as a business, you have to solve a real problem, communicate it clearly, and speak to the customers you want to help.

Over the last half a decade, we have produced over 893 podcast episodes while helping 23 entrepreneurs launch their podcasts with confidence.

If you are an aspiring podcaster or business owner struggling to market yourself effectively, join the newsletter for updates on upcoming videos, events, and resources.

https://www.failureisknowledge.com/podcast

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey talks about why working the podcast system is important for business, podcasting, and marketing yourself effectively.

Terryl shares how producing over 893 podcast episodes helped him recognize that podcasting is not just about sharing content. It is about creating a repeatable system that helps entrepreneurs build awareness, communicate clearly, and become known for something.

This episode covers:

-Why every podcast needs a process

-How podcasting creates awareness

-Why social media feeds the system

The main lesson is simple:

-Establish a process.

-Do the process for others.

-Evaluate the outcome.

If you are a multifamily investor or business owner who struggles with launching your podcast with confidence, read the description and join the podcast webinar.

Don’t be afraid to fail, because failure is knowledge.

Most aspiring podcasters spend months trying to decide which platform to use. In this episode, I break down why that question is often the wrong place to start.

After producing 893 podcast episodes and helping 23 entrepreneurs launch their podcast with confidence, I've realized that success doesn't come from being everywhere. It comes from learning how to share your story consistently.

We discuss why starting with one platform can help reduce overwhelm, how storytelling is a form of marketing, and why documenting your journey creates trust with your audience.

You'll learn:

• Why YouTube was my starting platform

• How storytelling builds connection

• Why marketing is simply putting yourself out there

• How consistency creates visibility

• Why your story matters more than the platform

If you're a multifamily investor or established business owner looking to launch your podcast with confidence so you can market your business effectively, this episode will help you simplify your approach and focus on what matters most.

Failure Is Knowledge helps multifamily investors and established business owners launch their podcast with confidence.

Schedule a strategy call or send us an email:

[email protected]

#podcasting #marketing #storytelling #businessgrowth