Failure happens to everyone. Failure is good for growth and personal development. We all know that. So why do we often fear and avoid failure? Because it feels bad. It's uncomfortable. Many of us freak out, numb, avoid, pretend, or blame when we expereince the discomfort of failure. Instead we can practice regulating our emotions, managing our thoughts, and using goal loops to work through moments of failure. The great thing is - we can practice these skills before we encounter failure. As we practice them our brains learn new patterns and we can take moments of failure in stride and move forward without getting stuck.