Hiring is not easy and deciding what to pay isn't any easier there will, you may think you are offering fair pay for what you are wanting but are you really offering a competitive salary ore are you offering what you can afford to pay? 

As an employer, you will never pay a fair wage. You have to be competitive to win. If you feel $20 an hour is fair, but someone else can make $24 doing a similar job, you might think you are paying a fair wage, but you’re not competitive.

Technicians turned self-employed often get stuck on the notion of fairness. Business is not about fairness; it is about competitiveness. You compete for market space, customers, talent—you compete for everything you want to achieve. If you can’t be competitive, you can’t even play the game, much less win it.

Get over this fairness mindset and start being competitive. Fairness is neither quantifiable nor qualifiable; it’s a feeling, and you can never compete with everyone’s feelings.

Treat people with dignity and respect, and do what is right. However, in many cases, you will do what you think is fair and still lose. That is the reality of business and life in general.

You’re not paying what is fair; you’re paying what you can afford to pay. The question is: can you find someone willing to work for what you can afford to pay?

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