We talked about "tool marketing": building small focused tools & giving them away for free (as marketing).

With LLMs, we can build a lot of small tools cheaply. If the tool is valuable, people will share it with friends naturally. If the tool can show links to other products, we can give them away for free & use them for marketing.

Examples of the tools include: receiving notifications when something happens, performing batch actions (e.g. revoking allowances), converting the data into another format, etc.

New products always lack the tooling around it. If we build the tools & simply share them on product-specific groups, the users will pick them up naturally.

We'll try this idea to build up attention for our main product (Fairpool).