We clarified our strategy: why we're working on a decision-making system instead of "just building products".

We're sick of making ad-hoc decisions based on "intuition". It clearly doesn't work in counter-intuitive domains. The high percentage of failures among the startups is a hint that it's a counter-intuitive domain. The general advice on startups confirms this point. So we're taking a slower-but-steadier approach of building a model of the environment for our business & defining a policy that "wins" in this environment - essentially, writing the decision-making system for our company.