We talked about exploiting new marketing channels.

Facebook, Twitter, TikTok are old marketing channels. The cost of promoting a new token is high, and it's hard to predict the ROI.

However, there are new marketing channels with low cost of promotion. Some of these marketing channels are not even called "marketing channels", and these are the most valuable ones.

For example, in the early days of Uniswap it was possible to get featured on the first page just by deploying a pool and getting some volume there. Later the competition increased, so the volume threshold got higher, but in the beginning it was possible.

Now, marketing specialists wouldn't call the first page of Uniswap a marketing channel. But it was, because people paid attention to it!

Another marketing channel that's recently become available is Blockscan Chat on Etherscan. It allows sending messages to specific addresses. Of course, there is spam protection, so it can't be used for mass sending. However, it's still useful for sending targeted messages that won't get classified as spam.