John Emotions talks about “authenticity” when it comes to content creators. He covers Performative Authenticity like scripts, editing, staging, and calls to action; Curated Authenticity like holding back most of the bad stuff and keeping the content neutral or good; and Oversharing/TMI which is often seen as weak, negative, or attention-seeking. John wonders aloud if the Observer Effect makes true authenticity impossible in the age of webcams and hot takes. Behind-the-scenes video versions of these shows available at https://www.youtube.com/@emodojo | Contact info and current socials at emodojo.com