🎙️ In this episode, our two hosts – one a pragmatic marketing strategist, the other a creative-minded psychologist with a deep sense of empathy – break down the phenomenon of fake authenticity in brand communication. Why is “being real” such a powerful selling point today? Where is the line between honesty and manipulation? And is it still possible to build trust without falling into the trap of performative “realness”?

💡 We explore:

• How to spot fake authenticity in campaigns
• Why “truth” has become a sales tool
• Examples of brands that went too far – and those that get it right
• The role of language, emotion, and storytelling in shaping credibility

👥 This isn’t just trend analysis – it’s a real conversation about ethics and emotions that shape buying behavior, both conscious and subconscious.