Atlanta Falcons' decision to apply the franchise tag to star tight end Kyle Pitts Sr. Following a career-best performance in his fifth season, the athlete is set to earn a projected $15.9 million under this one-year designation. Team officials and league executives view this financial commitment as a fair starting point for negotiating a future long-term contract. While the organization's plans for other key players like Drake London remain uncertain, retaining Pitts is considered a strategic priority. This move ensures the team's top offensive weapon remains under their control while they work toward a more permanent agreement. Overall, the source highlights a significant personnel maneuver aimed at stabilizing the franchise's passing attack.