Intellicast

Fall Conference Season and a Potential Privacy Turning Point

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Intellicast is back with a brand-new episode covering the latest news from around the market research industry. Join Brian Peterson and Aron Wilson as they break down the latest headlines, including:

  • Decline in Forrester's Q2 revenue
  • Azure Knowledge rebrand to Matrix
  • Kantar and Cint expanding their partnership
  • How iOS 26 will hurt mobile polling and representative sample
  • A class-action privacy lawsuit against LiveRamp

    • Brian and Aron also spend time announcing the conferences they will be attending this fall!

    • Catch Brian, joined by The Link Group's Andrew Hunt, at Insights Association's Corporate Researchers Conference in Chicago this September 9-11th. Check out their session Built for Trust: Why Clients Should Demand a Layered Data Quality Strategy on Wednesday afternoon at 1:45 PM.
    • At ESOMAR Trends Horizon in DC on Nov 5-6, Matthew Alexander and Aron Wilson will be presenting Smarter, Faster, Faker? The Real Results from Testing Synthetic Respondents, a deep dive into how well AI-generated personas can mimic real consumer insights.

      • If you're hoping to stay informed on the big names and changes in market research, then this episode is for you!

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      IntellicastBy EMI Research Solutions
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