The Spark: Nashville Creative Secrets

Falon Veit | Crafting Experiences That Connect With Heart


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In this inspiring episode of The Spark, host Mark Scrivner sits down with Falon Veit, Founder and CEO of EES Agency—a global experiential marketing and event production powerhouse. Falon shares her incredible journey from volunteering at CMA Fanfare to leading one of the industry's most respected firms, built entirely from grit, faith, and vision.

They dive deep into her philosophy of "leading with love," how she navigated entrepreneurship without outside funding, and what it takes to sustain mental strength and team culture in one of the most demanding industries. Falon also opens up about personal loss, resilience, and her mission to lift others as she climbs. This episode is a masterclass in leadership, humanity, and building a life that means something.

Episode Highlights

  • 00:01: Falon's start in experiential marketing and her 26-year creative journey

  • 03:58: Taking the leap to launch EES Agency—without investors

  • 08:43: Finding mental strength through the toughest early years

  • 14:49: How COVID reshaped her leadership and team resilience

  • 17:04: Leading with vulnerability and grace through personal loss

  • 23:18: "Events as Business Strategy"—EES's transformative approach

  • 35:02: What "leading with love" really means inside her company

  • 55:21: The Viviendo Foundation and Falon's legacy of lifting others

Learn More & Connect Show Notes + Resources: https://creativeassembly.agency/ca-podcast/ Connect With Falon Veit: https://www.linkedin.com/in/falonveit | https://www.eesagency.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Our Sponsor - Snapshot: https://snapshotinteractive.com

#TheSparkPodcast #Marketing #Leadership #Entrepreneurship #ExperientialMarketing #WomenInBusiness #CreativeCommunity

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The Spark: Nashville Creative SecretsBy Creative Assembly

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