This episode of the James Dooley Podcast features James Dooley speaking with Andrew Holland about fame engineering, which Andrew describes as the next evolution of digital PR, because network effects and AI now make visibility more measurable and more scalable.

Andrew Holland explains how fame can be mapped and engineered for both individuals and corporate brands, because fame follows patterns tied to intrinsic strengths, amplification hubs, and preferential attachment. He breaks down why modern fame creation blends PR, SEO, and GEO, because search engines and large language models reward recognised brands, entity signals, and sustained public attention.

James Dooley challenges how the process works in practice, because businesses want clear steps, realistic budgets, and reduced marketing waste. The conversation focuses on identifying the right channels, creating shareable narratives, and targeting high value platforms, because fame is accelerated when a brand links to the right hubs and triggers ongoing conversation.