Family businesses face unique challenges due to the interplay of family dynamics, business operations, and ownership structures. These three systems operate under different logics, leading to paradoxes that can cause conflict. Conflicts often arise from violated senses of justice, unfulfilled psychological contracts, and the transgenerational transmission of conflict histories. Escalation can occur when individuals attribute blame to a single person, make errors in social perception, and engage in hostile attributions. It is crucial to develop a “conflict-friendly” attitude, recognizes the different logic in the family, business and ownership systems, and promote a culture of open communication and mutual respect. Strategies for conflict resolution include differentiating between interests and positions, making small gestures of goodwill, and assuming good intentions. Furthermore, family governance and strategic planning are essential to prevent conflicts and ensure the long-term success of the business