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Are you familiar with Martin Conroy’s famous Wall Street Journal sales letter about the two young men?

Legend is, it generated over $1 billion in subscription revenue for the Wall Street Journal — and actually probably generated over $2 billion in total…

And that it was mailed successfully for 30+ years…

Which is why many copywriters consider it a LEGENDARY ad worth swiping and copying and studying from.

But here’s the thing…

Even though it’s a GOOD ad...

It’s NOT nearly as GREAT (much less LEGENDARY) as it’s often made out to be.

In fact, it might just be a mediocre ad that only succeeded on sheer marketing stupidity.

How do I know this?

Well, I picked up a little industry insider info…

That calls to question every single myth that supports this ad’s reputation.

In today’s episode I call BS on the famous two young men letter that generated up to $2 billion in subscriptions for the Wall Street Journal…

Yours for bigger breakthroughs,

Roy Furr

PS: This should have you questioning every ad in your swipe file!