In the first installment of Fanalytics University, Emory Professor Mike Lewis introduces the podcast version of his Sports Marketing & Analytics course and gives a glimpse of what's to come.

Mike approaches the subjects of Sports Marketing & Analytics from a unique angle centered on the creation of valuable, lifelong fans. With this end goal in mind, Fanalytics U seeks to explore the role of sports analytics in creating the teams that elicit passionate fandom.

Follow along on fanalyticswithmikelewis.com for supplementary class materials including visual assets, coursework, and recommended reading.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

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Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast