In this episode, we talk about the measurement of brand equity in the world of sports. Over the previous 7 classes, we have talked about the nature of fandom, the importance of narratives, player analytics, and decision making. These are the ingredients to running a successful team (on the field and at the turnstile). As a capstone to this series of topics, this class is about measuring the organization’s ultimate success in developing a loyal following of valuable customers.

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