For Fandango's content marketing team, the post-Facebook era has meant an opportunity to distribute video more widely. The company, which produces up to 15 videos a week, ranging from 10 second clips to four minute videos, is now finding success with video content marketing on Instagram Stories, IGTV, YouTube and even Twitter. But more platforms means more work. At the Digiday Content Marketing Summit, held in August in Vail, Colorado, Eileen Rivera, senior director of production at Fandango, broke down the video production and strategy at the company.