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Fandom, Celebrity Branding, and all things David Bowie--Dr Toni Eagar, Ph.D


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About our guest ---Dr Toni Eagar,Ph.D. is a Senior Marketing professor at the Austrailian National University whose research addresses the relationship between consumers, culture and the marketplace.  With a focus on human branding, Toni has used the contexts of David Bowie to understand the limitations of celebrity within marketplaces.  Read full
bio here. 

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MusicJoyBy Natalie and Keli