In this episode of the User Friendly podcast, J.R. McCabe, Chief Business Officer, Consumer Products at Sinclair Broadcast Group joins podcast host Hanish Patel. They discuss how Sinclair teamed up with Deloitte to build a fandom metaverse experience at the BNP Paribas Open that blends the virtual and physical worlds, deepens engagement, and drives new revenue streams. Patel and McCabe explore the possibilities ahead for experiential gaming and how virtual fan engagement in the metaverse can help build loyalty—and new business models—for brands.

Fandom in the metaverse

Want to stay plugged in to the biggest trends in technology, media, and telecom? Our TMT podcast series takes what you need to know and breaks it down into something more User Friendly. From social responsibility to the next emerging technologies, industry leaders join us to dive into the biggest topics shaping your business—and the world around you.

Tech News

Technology

News

It's often said putting the customer at the heart of your business can deliver an exceptional customer experience. But actually fostering customer loyalty and satisfaction isn’t always an easy feat. Tune in to this episode of User Friendly to hear how tech, media, and telecom companies can meet evolving customer needs and develop effective customer success strategies.

Creating a more customer-centric approach

Media and entertainment plays a key role in shaping how people view the world, which is why inclusive representation in the industry is so critical—both in front of the screen and behind the camera. Tune in to this episode of User Friendly, as we discuss the importance of increasing diversity in the media and entertainment industry.

Diversity in Media and Entertainment

Space technologies play an important role in our daily lives, and recent space innovations could open up even more exciting new commercial opportunities in technology and telecommunications. From satellites to renewable energy, how might these advances have an impact on life on Earth? Tune in to our User Friendly podcast for a look into the space industry’s future with leaders from Little Space Labs and Deloitte.

Space Technologies Podcast

Today’s dynamic work environment may cause businesses to reevaluate how they manage workstreams. Solutions to these problems can be found through value stream transformation, from business-based product development to operational value streams. How might a shift to value stream management change the future of business?

Value stream management

In this episode of the User Friendly podcast, Thomas Kim (TK), Director of Product Management – Creator Monetization at YouTube and Dennis Ortiz, Principal at Monitor Deloitte and US Advertising, Publishing, Social Media, and Platforms sector leader, join host Hanish Patel. They explore how creator economy platforms can support and encourage creators by providing opportunities for monetization and building loyalty, while prioritizing transparency and trust. They also consider the impact of generative AI on creator economy growth.

Fandom in the metaverse

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