In this episode host Josh Dougherty is joined by the A Brave New team. Art director Phil Padilla, content director Brad Steinbacher, and project manager Mel Johnson share their thoughts about which brands they would draft for their fantasy brand football team starting with quarterback and running down the other key positions on the offensive side of the ball.

What you'll learn about in this episode:

• The difference between a slot receiver brand and a big play receiver brand
• Which position best fits brands like Hersheys, Adobe, and Black & Decker, and Magic Spoon
• The powerful ways that perceptions and emotions shape our perspective about brands
• Why Phil believes that root beer is an underrated drink that deserves a lot more credit than it gets
• How brand positioning is not so much about being positive or negative, but more about highlighting different strengths and attributes.

Additional resources:

• Josh Dougherty on LinkedIn
• Phil Padilla on LinkedIn
• Brad Steinbacher on Linkedin
• Mel Johnson on Linkedin
• A Brave New's Website