Jack Myers is a venerable author, media industry researcher and publisher who runs a TV fan site called Media Village.com as well as a b2b site called JackMyers.com. The juicy part of this interview with Jack is when he shares the key insight of his new book "Virtual Worlds: Rewiring Your Emotional Future" debuting in early June. Jack talks about how future generations, who are not raised on TV or Internet, but instead in virtual worlds and social networks, utilize less rational processing and more heart and gut as they spend their time in fantasy worlds. I get that - my kid comes home and feeds her "Webkins" before she plays with her real Sheltie puppy.

We also talk about the idea of generosity marketing and creating fantasy opportunities for brand engagement in these future worlds as two areas where successful marketers must play to stay germane. Jack gives us an overview of the winners of his interactive advertising sales team assessment research - the latest in reputation systems for the real-world. And he talks about President Clinton's Rwandan initiative and how he'd like to spend all his future energy on philanthropy. Jack, a wannabe Rock Star, DJ or Actor, has the charm and the looks to do so but he's carved out his niche helping marketers, agencies and media companies understand consumer's Emotional Connections®. If you ponder the future of marketing, this is a not-to-miss interview with someone who has seen the future and is willing to share his knowledge.