<p>Want a fresh set of ideas from outside your corporate circle?  Crowd Sourcing seems like the answer.  But this research shows how, if not done properly, crowd sourcing might prove ineffective.</p>

Want a fresh set of ideas from outside your corporate circle? Crowd Sourcing seems like the answer. But this research shows how, if not done properly, crowd sourcing might prove ineffective.

<p>Want a fresh set of ideas from outside your corporate circle? &nbsp;Crowd Sourcing seems like the answer. &nbsp;But this research shows how, if not done properly, crowd sourcing might prove ineffective.</p>

Far from the Sourcing Crowd

How should you run your business?  Let's look at some actual data and figure it out together.  While we rely primarily on research, we have Professors, Business Professionals, and Industry Leaders to help us explore the data to either reaffirm what we already knew, or make new surprising discoveries that will give us all a leg-up as we try to connect with clients and customers.

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How should you run your business? Let's look at some actual data and figure it out together. While we rely primarily on research, we have Professors, Business Professionals, and Industry Leaders to help us explore the data to either reaffirm what we already knew, or make new surprising discoveries that will give us all a leg-up as we try to connect with clients and customers.

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Far from the Sourcing Crowd

Far from the Sourcing Crowd