There's an old marketing joke that goes something like this:

Two men are in a bar. The first turns to the second and says "Hey, give me a dollar and I'll show you how to make money."

The second man thinks that's a pretty good deal, so he hands him a dollar. The first man says "Thanks. OK, now go ask someone else in this bar to give you a dollar if you show them how to make money."

There's a lot of postering, questionable advice and empty inspiration on the topic of how you actually make money online. In this episode, Alasdair and Julie-Roxane weigh in on the topic and share they're experience creating seven different revenue streams online over the course of a year and a half.