This episode features the wonderful Farah Barry. Farah is the
Content and Brand Manager at IMI and also a Freelance Copywriter. Farah runs through the different industries she's been a part of including Brown Thomas and professional education. Farah talks about her webinar campaigns the first one surpassing all expectations with 1600 guests. She explains they used the webinars as a lead gen campaign using content areas to get people in and converting on courses further down the line. We move onto Email marketing and Farah highlights simple areas like countdown timers and straightforward calls to action are so underutilized. Farah sets her targets for upskilling in paid and we discuss areas like TikTok. This a good episode for anyone looking to learn more about content creation.