Hello and welcome to My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. This week Danielle speaks with Faran Krentcil, former Editor of Fashionista and now Editor at Large at Elle.com. Faran was the digital director of NYLON Magazine and a contributing editor for Page Six Magazine in the New York Post and has worked with New York Magazine, the New York Times, and Teen Vogue. Fran attended Duke university, where she was a columnist for the school paper, after which she did a brief spell in the PR world before settling into journalism. Faran has interviewed stars from Kristen Stewart to Vivienne Westwood and, during her college days interned with Jane Pratt. Through internships, Faran began attending fashion week shows and writing columns for the publications for which she worked, growing her career to become the renowned fashion journalist she is today. Faran speaks to Asos editor Danielle Radojcin about how she began her career and her tips for aspiring businesswomen. This is Faran's big idea.

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