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Why is science and evidence seen as the enemy in the cosmetics industry? Clean Beauty, No Nasties, Organic, Free From are destroying the industry from within. The curious consumer is not informed, they are being manipulated and exploited by these new marketing terms. What are we afraid of? Why can't we communicate effectively? We love the cosmetics industry, it's a force for good but at the same time we, as an industry, are focussed on short term marketing gains, leading inevitably to real and prolonged damage.
Katarina and Sam return to discuss the magazines and websites they read and use every week.
Sam and Katarina discuss their opinions on the difference between a pharmaceutical and a cosmetic, the confusion surrounding these in the UK and USA. We also discuss the implications of operating a cosmetic brand with BREXIT on a few weeks away.
Katarina and Sam discuss the current favourite 'buzz' words such as Natural, Organic, Clean, Vegan, Vegetarian, Sustainable. The danger of moving away from Scientific evidence in the formulation process.
Sam kicks off over 'Clean' Beauty and Katarina brings some clarity to the discussion.
The podcast currently has 32 episodes available.