If you’ve ever wondered what real conversations between farmers actually sound like… this is it.
Welcome to Under the Covers, a podcast hosted by Bill Frederick and James Holz,
founders of Iowa Cover Crop. We’re two Midwest farmers who built an independent seed business and decided that recording our constant banter and frequent disagreements was a good idea.
This episode sets the stage.

We talk about:
- How Iowa Cover Crop got started
- What our farms look like today
- Why we decided to start a farming podcast now
- Who this show is actually for
- And why we’re playing cribbage while we record

This isn’t an academic deep dive.
It’s not a sales pitch.
And we’re definitely not going to agree on everything.
This is farmer to farmer conversation about agriculture, regenerative farming practices, rural business, soil health, decision-making, and whatever else ends up on the table.
When the cribbage game ends, the episode ends.

If you care about:
Midwest farming
Row crops
Small Grains
Cover crops
Cattle
Grazing
Regenerative agriculture
Independent ag businesses
Agriculture policy
Rural economics
Or just honest farm talk
You’re in the right place.

Subscribe to the show so you don’t miss the next hand. Also, if you have enjoyed the podcast, leave us a review and share this episode to your support!

Find us on social media in between episodes on:
Facebook: https://facebook.com/iowacovercrop
Instagram: @iowacovercrop
X: @iacovercrop
YouTube: https://www.youtube.com/@iowacovercrop
Learn more about Iowa Cover Crop at www.iowacovercrop.com