The history of American agriculture is a story of technology improving the efficiency of production. But the volatile global economy of the last decade is showing the industry that efficiency is not everything. Changing consumer taste coupled with increasing pressures of commoditization are forcing farmers to embrace technology as a lever for much needed differentiation.

In this conversation between Matt Nicoletti, the Head of Business Development and Venture Investing at Penny Newman, one of the largest grain distributors in the western United States, and BSV investor John Mannes, we discuss how the agriculture sector is being affected by Covid-19 and the important role technology will play in keeping farms afloat as industry consolidation accelerates amidst a growing economic recession.