The Foodscaper Podcast

Farming Meets Landscaping: Colin McCrate on Building and Redefining Seattle Urban Farm Co.


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Special thanks to Epic Gardening for sponsoring this episode!

In this episode of the Foodscaper Podcast, host Matt Lebon engages in a captivating conversation with Colin McCrate, founder and lead farmer of Seattle Urban Farm Company. Colin shares the inspiring story behind the company's origins, starting with a single truck and low-budget gardening methods, and scaling up to become a leading name in the urban farming landscape. Throughout the discussion, Colin reflects on the evolution of Seattle Urban Farm Co., from gaining media attention and managing large projects to refining their services and focusing on maintenance.

Listeners will gain valuable insights into the significance of local food, sustainable gardening practices, and developing pricing strategies that work for diverse client needs. Colin also opens up about balancing the demands of running a business with personal well-being, leveraging educational resources for growth, and marketing strategies that have helped build a trusted brand. The episode dives into topics like learning from mistakes, setting boundaries, and the potential for partnerships between foodscapers and seed companies.

As a special highlight, Colin shares details on innovative tools and products, including a unique garden trellis that’s making waves. Tune in for an engaging look at the continuous evolution of urban farming, the lifestyle benefits of foodscaping, and the exciting opportunities ahead.

Episode Breakdown:

  • 00:00 – Welcome to the Foodscaper Podcast

  • 00:49 – Introducing Colin McCrate and Seattle Urban Farm Company

  • 02:56 – The Origin Story of Seattle Urban Farm Company

  • 04:00 – Early Challenges and Initial Success

  • 06:31 – Scaling Up: From Simple Gardens to Full Landscapes

  • 12:13 – The Importance of Design and Consultation

  • 16:41 – Educational Background and Inspirations

  • 22:03 – The Evolution of Services and Scaling Back

  • 32:37 – Balancing Urban Farming and Lifestyle

  • 33:30 – Opportunities in Foodscaping

  • 34:38 – Pricing Models for Maintenance and Coaching

  • 35:07 – Data-Driven Maintenance Strategies

  • 37:47 – Learning from Mistakes and Setting Boundaries

  • 40:50 – Marketing and Building Credibility

  • 47:06 – Developing Garden Tools and Products

  • 50:53 – Self-Care and Work-Life Balance

  • 53:14 – Favorite Plants and Seed Companies

  • 56:15 – Conclusion and Final Thoughts

  • Join us for this insightful episode as Colin McCrate shares the journey of building and redefining Seattle Urban Farm Company, offering practical tips and inspiring stories for aspiring foodscapers and seasoned professionals alike.

    Seattle Urban Farm Company, Garden Trellises, Services Near Me


    Thanks to Epic Gardening for sponsoring this episode!

    https://www.epicgardening.com/

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    The Foodscaper PodcastBy The Foodscaper