These are not the times to try and dance around the realities of what it takes (and costs) to run a startup, says Emma Weston, CEO and co-founder of Sydney, Australia-based AgriDigital. AgriDigital straddles the worlds of farming and fintech, offering a platform for buyers and sellers of commodity crops like grain and cotton to do business with more speed and transparency. It’s exactly how Weston and her farming co-founders, are building their startup.