Farmville: patient zero of the micro-transactions plague

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When Facebook opened its platform for developers, back in 2009, Farmville leveraged the social platform and soon managed to amass more than 32 million daily players and about 90 million total.

The game is over now, but its legacy of monetization and addictive mechanics on video games is real. Like it or not, the video game industry has inherited a new business model from Zynga, the company behind Farmville.

Let's talk about Farmville's heritage to the video game industry in this episode of Company Forensics.

0:00 Farmville - Intro

Read the video transcription + sources: https://slidebean.com/blog/startups-farmville?utm_source=youtube.com&utm_medium=content&utm_campaign=ba-content

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Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

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Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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