We are analyzing recent and predicted mergers and acquisitions within the beauty and fashion industries. First, we cover Coty’s stake in KKW Beauty and discuss investment deals within the Kardashian and Jenner family. We relate these to 7 fashion industry trends from IMAP’s M&A Fashion Report from 2017. We look at growing demand for influencer personalities and established technology frameworks. Next, we consider potential future M&A deals and the significance of designers' families’ histories within fashion companies. Finally, we conclude that fashion and beauty are different in how they function, interact with each other, and how the economy responds to them.