Elliot Sparrow is the founder of the amazing clothing brand Helenell Raiment. He started his company during the last year of university: "Dissertations downed. Money was tight. The prospect of joining the real world loomed - Helenell Raiment was born". The fashion brand aims to raise awareness about mental health issues among students, who try to look as good as the other celebs on social media and by failing they start suffering. Helenell Raiment's motto is DON'T JUST LOOK GOOD. FEEL GOOD. trying to make the average person to accept themselves and stop striving for 'perfection'. They also donate £1 to the CALM charity for every product sold through their website, because they believe that fashion should promote more than what's on the outside.