In the mid-1990s, fashion education became more fully integrated into the academy, allowing students of fashion to receive more than vocational training. Their studies in fashion design or fashion merchandising were now combined with a traditional liberal arts or business education, leading to a bachelor’s or baccalaureate degree. This had the effect of formalizing, even legitimizing, fashion as an academic pursuit and a desired career. And with the burgeoning proliferation of fashion content in the media, especially with Project Runway and blogging, followed by smartphones and social media, colleges and universities were quick to realize the profit potential of offering fashion degree programs.

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