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Fashion in Gaming Opportunities in South Korea | Episode 2
South Korea's gaming market is a burgeoning opportunity for fashion brands, driven by the country's status as the fourth largest gaming market globally, with a market size of USD 20 billion in 2024.
Learn why K-Pop stars Black Pink, Itzy and Aespa are investing in the space and how brands like Gucci, Bulgari, Ralph Lauren, and Adidas are positioning themselves in the market to enhance brand visibility and consumer engagement.
Game-Changing Style unveils the playbooks for building the world's greatest brands in gaming through digital fashion wearables and shows how you can apply them as a founder, investor, business, or professional.
Episode Sections:
1:23 South Korea Gaming Stats
2:35 Market Revenue
3:55 Leading Game Companies
5:23 Gaming Culture
6:42 K-Pop Relevance
8:55 E-Sports Market
10:55 Zepeto
12:46 Zepeto vs Roblox
14:08 Brand Collaborations
15:29 Opportunities
Game-Changing Style is the premier podcast dedicated to skins in gaming. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, business, professional, or investor.
Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies shaping how digital wearables are revolutionizing brand building in the gaming industry.
Game-Changing Style is the proud producer of the Fashion in Gaming Awards.
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The Game-Changing Style podcast provides content for informational and entertainment purposes only. The views expressed are those of the hosts and guests and should not be considered financial or professional advice. We are independent, and our work is not associated with, endorsed by, or sponsored by any games, companies, or their affiliates. We strive for accuracy but make no warranties about completeness or reliability. Unauthorized use of our content is prohibited, and we are not liable for any damages resulting from its use. Any references to any games, companies, trademarks, or related entities are made in accordance with fair use and are for descriptive purposes only. By engaging with our content, you agree to these terms.
© 2025 Game-Changing Style, The Fashion Collector LLC
All Rights Reserved.
View all episodes
By Tracy Greenan and Fija DahliaSouth Korea's gaming market is a burgeoning opportunity for fashion brands, driven by the country's status as the fourth largest gaming market globally, with a market size of USD 20 billion in 2024.
Learn why K-Pop stars Black Pink, Itzy and Aespa are investing in the space and how brands like Gucci, Bulgari, Ralph Lauren, and Adidas are positioning themselves in the market to enhance brand visibility and consumer engagement.
Game-Changing Style unveils the playbooks for building the world's greatest brands in gaming through digital fashion wearables and shows how you can apply them as a founder, investor, business, or professional.
Episode Sections:
1:23 South Korea Gaming Stats
2:35 Market Revenue
3:55 Leading Game Companies
5:23 Gaming Culture
6:42 K-Pop Relevance
8:55 E-Sports Market
10:55 Zepeto
12:46 Zepeto vs Roblox
14:08 Brand Collaborations
15:29 Opportunities
Game-Changing Style is the premier podcast dedicated to skins in gaming. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, business, professional, or investor.
Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies shaping how digital wearables are revolutionizing brand building in the gaming industry.
Game-Changing Style is the proud producer of the Fashion in Gaming Awards.
----
The Game-Changing Style podcast provides content for informational and entertainment purposes only. The views expressed are those of the hosts and guests and should not be considered financial or professional advice. We are independent, and our work is not associated with, endorsed by, or sponsored by any games, companies, or their affiliates. We strive for accuracy but make no warranties about completeness or reliability. Unauthorized use of our content is prohibited, and we are not liable for any damages resulting from its use. Any references to any games, companies, trademarks, or related entities are made in accordance with fair use and are for descriptive purposes only. By engaging with our content, you agree to these terms.
© 2025 Game-Changing Style, The Fashion Collector LLC
All Rights Reserved.