<p>Digital managing editor of Elle and marie claire, Alex Bruce-Smith joined Influencing Insider to discuss what she covers across the fashion industry.</p>

Digital managing editor of Elle and marie claire, Alex Bruce-Smith joined Influencing Insider to discuss what she covers across the fashion industry.

Fashion PR with Are Media's Alex Bruce-Smith

The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.

Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.

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The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.

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Fashion PR with Are Media's Alex Bruce-Smith

Fashion PR with Are Media's Alex Bruce-Smith