From tight deadlines to juggling various projects for the sole purpose of maintaining the relationship between brands and society, The Public Relations industry continues to arouse the curiosity of many because of its ever-evolving nature and fast-moving need for adaptability.

In this episode, we discuss all the intrigue with H&M's Fashion/Celebrity publicist, Anthony Demetrius. We break down the business of working in a press office while adapting to innovations in addition to industry challenges such as controlling stress and measuring success.

Having worked in the European and American PR landscape for the last few years, Anthony prides himself on educating brands to best support their wants, needs, priorities and culture.