The Grower & The Economist

Fashion Trends & Agriculture


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Decades ago, cabbage demand was off the charts and Dr. Konjoian listened to his father not to grow cabbage the following season. Dive into the technical terms and more examples of leading indicators in the agriculture business. We have talked about fuel prices and labor, but how can farmers adapt to local consumer behaviors and national fashion trends? Qualitative observations as well as the absence of indicators as we saw in the unprecedented pandemic are key in the gamble of agriculture.

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The Grower & The EconomistBy Peter Konjoian & Michelle Klieger

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