DTC Patterns

Fashionably Inclusive: Exploring Fabletics' Membership and Diversity Drives Sales


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From clicks to chic! Tune in as we discuss the innovative size selector tool and how Fabletics combines style and function to cater to diverse body types, ensuring a perfect fit for every fitness enthusiast. Get ready for an episode packed with insights on this popular activewear. To listen to the full podcast, check out "DTC Patterns" on Spotify. At Barrel, we make real purchases and share direct-to-consumer marketing & UX insights.

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DTC PatternsBy Barrel