In the 1980s, the Swiss watch industry was on life support—until a playful plastic watch with bold colors and serious Swiss engineering turned everything around. This week, we dive into the wild story of how Swatch didn't just sell timepieces—they saved an entire industry. From corporate espionage to pop culture mania, find out how a $20 watch changed the game forever.

🎧 Tune in now—time’s ticking.