In this episode we talk with the renown brand strategist Marty Neuemeier about a strategy framework he calls Agile Strategy. Marty’s written many strategy books - design strategy, brand strategy, business strategy - and his most recent book Scramble has a very unique approach to the business book genre. It’s set as a novel - Marty calls it a ‘business thriller’ I haven’t read any other business book like it. Marty tells us about why agile strategy is more likely to create innovation and bold change, what are some things to keep in mind if you want your brilliant strategy to see the light of day, and what anyone - from business executives to design leaders to individual contributors - how we all can use this framework for more effective outcomes.
Marty is a keynote speaker at Interaction19 - learn more at interaction19.ixda.org
Follow Marty on Twitter @martyneumeier
BOOKS & LINKS
Scramble: How agile strategy can build epic brands in record time
ZAG: The #1 Strategy of High-Performance Brands
The Designful Company: How to build a culture of nonstop innovation
BRAND A-Z An interactive dictionary of 1,000 essential brand terms
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You can now support the future of the UX Cake podcast and be a part of the UX Cake community at Patreon.com/uxcake  Support this show http://supporter.acast.com/uxcake. Hosted on Acast. See acast.com/privacy for more information.

Fast and effective - Agile Strategy with Marty Neumeier

UX Cake is helping you become more effective in your UX work and career. Join host Leigh Allen-Arredondo as she speaks with leaders in the field from around the globe, bringing you&nbsp;practical advice to get the best outcomes for your work, your users, and your career in UX. Our guests include well-known leaders like&nbsp;Don Norman&nbsp;and Indi Young, as well as many less globally-known voices with fantastic insights to share, like disability designer &amp; activist&nbsp;Liz Jackson, agile coach &amp; UX champion&nbsp;Shayna Atkins, and UX team experts&nbsp;Mary &amp; David Sherwin.
The podcast launched in February 2018 quickly grew an audience of UX pros around the globe.&nbsp;Our aim is to help the growing UX community become stronger and more effective, by sharing the experience and expertise from leaders in the field. Support this show http://supporter.acast.com/uxcake. Hosted on Acast. See acast.com/privacy for more information.

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Do you want your career to be sustainable and aligned with what truly matters to you? 
Designing a holistic career that embraces every part of who we are can be a complex and meaningful challenge. This week Leigh and guest Jason Mesut have a captivating discussion about the significance of aligning personal values with work and finding meaning in one's career. Jason is an experienced design strategist and leader, who conducts workshops on and has written extensively about shaping one’s future in design.  
Jason sheds light on the limitations of traditional career labels and role descriptions, advocating for a more holistic approach. He shares his own path of creating visual frameworks and facilitating workshops that empower individuals and teams to delve into their unique qualities, values, and skills.
Join Leigh and Jason in this episode as they discuss the common challenges that people bring to coaching sessions, from navigating the job market to making critical decisions about leadership roles, reigniting passions, or even contemplating a career change. Tune in to discover practical tools and strategies that can propel you toward shaping a more aligned career.


Shaping Design Careers, featuring Jason Mesut

In this episode, we chat with Sheryl Cababa, Chief Strategy Officer at Substantial and author of "Closing the Loop: Systems Thinking for Designers." She introduces the concept of systems thinking, which is a way to consider the broader implications of design decisions. 
By examining the entire problem and understanding the interconnections between various components, designers can anticipate and address potential issues and create more holistic and impactful solutions.


Systems Thinking for Designers, featuring Sheryl Cababa & Leigh Allen-Arredondo

This episode is about quiet leadership - how you can be an authentic leader even if you don’t have the loudest voice in the room. We’re joined by Tim Yeo, a design leader and speaker who helps introverts have an impact and influence without having to pretend to be extroverts. Tim is the brain behind The Quiet Achiever, where he coaches introverts to use their strengths to their advantage. 
Tim shares his experience working in environments where strong opinions and loud voices are the norm, and how he was pressured to speak up more. Tim identifies as an introvert and shares his journey in discovering more about being one. 
We also discuss the challenges that introverts face in the design industry, where we have to make our work visible, as well as in leadership, where there can be a perception that the ideal leader is an extrovert, and how to overcome those challenges.
Connect with Tim Twitter   |  LinkedIn  Learn more about Tim’s coaching and courses at www.thequietachievr.com Connect with UX Cake! uxcake.co | Instagram | Linked In | YouTube Connect with Leigh Strategic UX Leader Coaching and Workshops Follow on LinkedIn Support this show http://supporter.acast.com/uxcake. Hosted on Acast. See acast.com/privacy for more information.

The Quiet Leader: Strategies for Introverts with Tim Yeo

Are you a UX practitioner who's frustrated with feeling like you lack agency in your work? Or maybe you're someone who wants to take their UX game to the next level by incorporating strategic outcomes into your tactical deliverables? You’re not alone! Listen (or watch) on…
This week I’m joined by my long-time friend, colleague, and UX Strategy expert Laura Barboza for the beginning of our 4th season of UX Cake! 
Laura and I explore the differences between strategic and tactical work in UX research and design. We start by discussing why it's so important to incorporate strategic objectives into your tactical deliverables. After all, without a bigger picture in mind, your work may lack direction and purpose.
We give you practical tips for adding strategic outcomes to your tactical UX deliverables in both research and design. We discuss the challenges that designers and researchers may face and possible pushback from stakeholders who are more focused on short-term goals, and how to speak to the value of your efforts and tie it back to user and business objectives. By being clear on these objectives from the start, you can ensure that everything ties back to the larger strategic goals.
At the heart of this episode is the message that everyone, regardless of level, can and should think more strategically in their work. By understanding the bigger picture and incorporating strategic outcomes into your tactical deliverables, you can become a more effective UX practitioner and build products that truly meet the needs of your users.
Connect with UX Cake uxcake.co | Twitter | Instagram | LinkedIn | YouTube
Connect with Leigh Strategic UX Leader Coaching and Workshops Follow on LinkedIn
Support this show http://supporter.acast.com/uxcake. Hosted on Acast. See acast.com/privacy for more information.

Adding Strategic Value to Tactical Work with Laura Barboza

With so many people facing changes in their work and careers right now, navigating the complex and turbulent waters of layoffs, org changes, and economic adjustments can be incredibly challenging.
My guest today is renowned design leader and author John Maeda - who is no stranger to career shifts and changes. In this inspiring episode, John shares his message of focusing on recovery instead of failure, the importance of intentional reinvention, and the benefits of renewal and rebuilding.
This episode is a replay from 2019, and it's just as relevant today as it was then. Since our conversation in 2019, John has gone on to take on different roles and is now the VP of Design and Artificial Intelligence at Microsoft. We mentioned his keynote at Interaction 19, which has since been recorded and is available online - we've included the link to that and other inspiring references we mention in the show description and on our website at uxcake.co.
This episode covers a lot of ground - John talked about why we should focus on recover fast vs. fail fast, why inclusive design is so important, and why we should be using Anpanman to train our AI platforms. 

 Links from this episode John’s Keynote on Recovering & Reinvention at Interaction19
John Gardner’s Essay “Self Renewal” 
Get the Collected Works of classic poet Kahlil Gibran Joy and Sorrow - poem excerpt from “The Prophet” by Kahlil Gibran
Books by John Maeda The Laws of Simplicity
How to Speak Machine: Computational Thinking for the Rest of Us
Redesigning Leadership
Links for John Maeda YouTube  LinkedIn  Twitter More resources from John available on his site https://maedastudio.com
Connect with UX Cake uxcake.co | Twitter | Instagram | Linked In | YouTube Support this show http://supporter.acast.com/uxcake. Hosted on Acast. See acast.com/privacy for more information.

Fast and effective - Agile Strategy with Marty Neumeier

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