Welcome to this episode of Hard Mode featuring Glow Founder & CEO, Tim Clover. Glow  is best-in-class research-tech that makes it easier and faster to gather actionable human insights.

Glow gives users the power to get their market research right and the confidence to act on insights now. Teams within brands, consultancies, market research agencies and marketing agencies across the globe use Glow’s technology to make an impact.

In this conversation with Tractor Co-Founder & CEO Matt Allen, Tim outlines how Glow access insights from 110 million people globally, streamlining research processes and creating a new category of fast insight originally.

Talking points:

• Capturing Customer Feedback in Hard to Reach Places
• A new category of fast insight
• Taking a new idea to market
• Building enough tech to get early traction
• A complex set of interacting processes
• Creating a syndicated data product
• A-ha moments in user research
• The dangers of being in Hard Mode
• Balancing internal and external needs
• Extending decision making throughout the team
• Market Value Barometers
• Working with investors to look outwards

Links:

• Glow
• Glow Social Responsibility Score
• Coles
• Linktree
• Nielsen
• PWC
• Target

Online: www.glowfeed.com

Glow on Twitter: @glowfeed

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Matt Allen: @mattallen