In recent years, the fashion industry has faced significant changes in the designing, manufacturing, and selling of apparel.  The transition is from a more traditional “seasonal” fashion cycle to the “fast fashion” method of producing clothing items.  Fast fashion offers consumers clothing at a quicker pace and fast fashion companies such as Sweden-based H&M and Spain-based Zara are organized differently than higher-end fashion brands that have been operating on the seasonal fashion cycle for years.