We break down the top five marketing and branding stories making headlines right now, from major leadership changes at TikTok to luxury brands entering Formula One racing. These insights help you navigate the rapidly changing marketing landscape with clarity and strategic direction.

• TikTok's leadership shuffle signals potential changes in advertising strategy and brand partnerships
• AI use in marketing video content has more than doubled to 41%, creating new opportunities for "AI empathy" and deeper audience understanding
• Value-driven shopping drives innovative marketing approaches, exemplified by The Ordinary selling eggs at cost
• LinkedIn evolves beyond networking into a critical brand platform where major companies now hire specialized agencies
• Luxury giant LVMH makes strategic moves into Formula One, targeting younger audiences through unexpected collaborations

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Produced by Kai D. Wright. Follow Kai on LinkedIn. 

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