Megan Comfort sits down with Lori Nelson-Kraft, Senior Vice President of Corporate Affairs for the Formula 1 Las Vegas Grand Prix. With decades of experience in communications and community engagement, Nelson-Kraft shares how Las Vegas became the flagship U.S. destination for Formula 1 and how the race has grown into a year-round economic and cultural force. She discusses the city's unique appeal, the nearly billion-dollar impact of race week, and how F1 is creating opportunities for small businesses, nonprofits, and students through local partnerships and STEM-focused initiatives.

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