Fast Marketing Minute

If you’re wondering how to set up a Google Analytics Account and how it can help with your marketing – here are some simple tips.

Setting up a Google Analytics account is important if you want to analyze what’s going on behind the scenes at your website. To make it easy, here's a step-by-step guide:

* Create an account: Go to the Google Analytics website and sign up for a free account by providing your website details.

* Add the tracking code: After creating an account, you’ll be provided with a tracking code. Add this code to your website's HTML code, typically just before the closing tag.

* Set up goals: Define what you want to track on your website, like form submissions, pageviews, etc. These will be your "goals."

* Track events: Set up event tracking to track specific user interactions on your website, like clicks on buttons or links.

* Configure your dashboard: Customize your analytics dashboard to display the metrics that matter most to you.

* Analyze and share your data: Once you have data coming in, start exploring your analytics reports to understand your website traffic, user behavior, and performance.

Hey, I’m not a super techie and never want to be. But even I can follow these guidelines.

Are you new or not that familiar with using ChatGPT? Here are some marketing tips to help you get started.

ChatGPT is an AI tool that’s revolutionizing writing, marketing, and research. Here are some ways to make it easier to use for your marketing project.

* Define how you’ll use it. Determine what you want to use ChatGPT for. Is it content creation or customer service? Once you have a clear idea of what you want to accomplish, it will be easier to get the most out of the tool.

* Train the model: This is AI. You need to train the model on your specific language and tone. So that means taking the time to do it. The more data you provide, the more queries you give it, the more accurate your responses will be.

* Keep it simple: Don't overcomplicate things. ChatGPT is a tool designed to make your life easier, so start by asking simple questions and gradually increase the complexity.

* Monitor and evaluate: Regularly monitor and evaluate your results. Keep refining your approach and take time to train the AI model so that it improves over time! It really may make your life easier.

Looking to generate more leads on LinkedIn? Join the Club. Well, listen in. I’ve got some ideas for you.

Don’t overcomplicate getting leads or increasing visibility on LinkedIn. Here are some marketing tips to help you.

* Optimize Your LinkedIn Profile: Sounds like a no brainer. Just make sure your profile accurately represents you and your brand. Use keywords that describe your skills and services, and showcase your best work in the portfolio section.

* Join Relevant LinkedIn Groups: Find groups related to your industry and join them. Engage in discussions, share relevant content, and connect with other members to expand your network.

* Leverage LinkedIn Publishing: One of my favorites. Share thought-leadership articles on LinkedIn to establish yourself as an expert in your field. This can drive traffic to your profile. That’s the point, right?

* Connect with Your Target Audience: Use LinkedIn's advanced search features to find and connect with potential customers who fit your target demographic. Be sure to personalize your connection requests to increase your chances of being accepted.

* Think about LinkedIn Ads: LinkedIn Ads are a great way to reach your target market. Target your ads based on job title, industry, company size, and more. Test slowly and track your results.

* Host Virtual Events: Host webinars, online workshops, or Q&A sessions to connect with potential customers. And, don’t forget to promote your event on LinkedIn to reach a wider audience.

Of course, you want to engage regularly and post content as an expert. But make room for these ideas in your marketing plan, too.

Wondering what a mobile marketing tour is all about and how it can promote your brand? Listen in.

A mobile marketing tour is a great way to bring your brand directly to your target audience. It's also a unique way to interact with customers, build brand awareness and create a personal connection. Should you add a mobile tour to your marketing plan?

Here are 5 steps to launch your mobile marketing tour

* Identify your target audience: Determine who your target audience is and where they’re located. This will help you plan your tour route effectively.

* Define your goals: What you do hope to achieve from your tour? Are you looking to increase sales, build brand awareness, or generate leads?

* Choose your vehicle: Here’s the fun part. Decide what type of vehicle you want to use for your tour. It should be eye-catching and representative of your brand. Remember the Oscar Weiner hotdog mobile?

* Plan your route: Now that you know your audience, goals, and have a vehicle, map out a route that allows you to reach your target audience. Market with intention!

* Promote your tour: No one will know about your mobile marketing tour if you don’t promote it. Use social media, email marketing, and other promotional channels to create excitement about your tour.

What’s so great about mobile marketing tours?

Mobile marketing tours allow brands to connect with customers in a personal and memorable way. They can help build brand awareness, generate leads, and provide a fun and unique experience for customers.

What’s not to like about that?

Looking for video marketing ideas on Instagram?  Well, here are 7 ideas to start with.

7 Types of Marketing Videos that Perform Well on Instagram

* Influencer videos: Collaborate with influencers to create videos. It’s a great way to reach a new audience and increase engagement. Find an influencer that shares your audience, values, and mission.

* Behind-the-scenes videos: You’ve seen a million of them. Behind-the-scenes videos give you a glimpse into the day-to-day operations of a brand or company. They humanize your brand.

* Tutorials and How-to videos: A How-to video doesn’t need to be a major production. You can produce these on your iPhone. They provide value to your followers by teaching them something new.

* Time-lapse videos: Time-lapse videos are great for showing the process of making something, plus they're visually engaging. Experiment on your phone and see what you come up with.

* Product demos: Showcase how a product works. Product demos can help increase conversions and drive sales. Look at Amazon for inspiration.

* User-generated content: UGC or user-generated content is more believable than what you post. Reposting videos from your followers helps build community, increase engagement, and gives your audience social proof.

* Humorous or entertaining videos: Laughter levels the playing field. It’s a universal language and a great way to connect with your audience.

If you’re wondering what’s the difference between digital marketing, digital PR and social PR, stay tuned.

Ok let’s get some marketing and public relations definitions straight here.

Digital Marketing

Digital Marketing refers to the promotion of products and services through digital channels, like search engines, websites, social media, email, and mobile apps. These are the channels you’re probably using every day to market your business.

Digital PR

Digital PR is the use of digital media to manage and build your online reputation and image of your brand or personal brand. It’s about creating and sharing content, engaging your community and influencers, and managing online crisis communication. Oooh, better be prepared for that. Don’t give your social media keys to just anyone!

Social PR

Think of it as a subset of digital PR. Social PR focuses on leveraging social media platforms to build your brand reputation and engagement. It involves creating and sharing content, enhancing engagement, and again – the necessary management of online crisis communication -- specifically on social media channels.

There’ll be no quiz here, but I just want to make sure you understand the differences between digital marketing, digital PR, and Social PR.

 

Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy.

Write a Topical List

Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,” “Dental Checkup,” “or “Dental Cleaning.” Search engines consider the searcher’s location when they display websites, so if someone nearby is typing these keywords, you have a higher chance of showing up.

Use Tools of the Trade

Keyword tools like SEMrush can show you how often people search for specific keywords, giving you an idea of which ones are worth including on your website. If there’s high volume on certain keywords, it means there’s lots of competition.

Longer Keywords Go a Long Way

Websites like 1800 Dentist will probably have a higher keyword ranking than your local dentist. To rank higher, use longer-string keywords like “Dallas Cosmetic Dentistry” or “Oral Surgery in Dallas” so your website appears in more relevant searches.

What’s Your Intent?

Knowing how your customers think is half the battle when you’re crafting SEO strategy. If it’s back to school time and summer is over, more people may schedule a dentist appointment. Use the intent of your customers to your advantage by providing content that will target their predicted keywords

Want to know how to build a better marketing plan and win more customers? Look at the marketing framework to see if you’re on target. Here are some tips to help you get there.

Let’s talk about what it takes to improve your marketing plan framework.

* Market research is more important than ever

Research counts whether you do it yourself or outsource the task. Without it, you’re throwing darts at a wall. Think of it as a deep dive on your brand and your competition. It gives you insights that may be surprising.

* Study the competition

Invest time to research the competition from every viewpoint. What do you like about their messaging or style? What weaknesses seem obvious – and what might yours be? Write a detailed overview of your brand’s five top competitors, including apps, too.

* Identify your target audience

It sounds like a no-brainer, but basically, you’re on a discovery mission. What can you find out about your target audience’s behaviors and attitudes? Where do they hang out, what do they read, and what groups do they belong to? Don’t waste money or time on ineffective targeting.

* Develop a marketing plan timeframe

Timing is always a challenge and execution of your marketing and PR strategy requires careful scheduling and delegation of task assignments, and attention to details to hit key deadlines.

* Follow your mission statement

A mission statement crystalizes the purpose, motive, and vision for what your brand or company stands for. Ultimately, it gives customers an opportunity to understand who you are, what you do, and how you can help them.

Smart marketers understand that marketing and PR should be like best friends or sisters. How can you better align your marketing plan with PR?  Listen in.

PR Complements a Marketing Plan

If you’ve invested the time to create a marketing plan, then PR should be part of it. It’s an important part of outreach with the ultimate goal to create a buzz around your business. PR is a complementary marketing strategy because it helps meet the same business goals, only with different tactics.

Getting Earned Mention Helps Meet Marketing Goals

Your marketing team is probably busy looking at the results of different campaigns and how to get better results. PR can help those efforts with social PR or getting mention from influencers, or by influencing industry journalists to cover what’s new. Marketing and PR each have their own goals, but you have to learn how to evaluate your marketing plan and your PR plan, too to see that you’re getting the biggest bang for your buck.

Marketing Directs Digital PR Tactics 

Digital PR or social PR tactics can range from media releases, video, social media campaigns, targeted media drips, or answering HARO requests, or getting published on LinkedIn, to name a few. Both marketing and PR let your top prospects, clients, email subscribers and fans – and the media -- know what you’re up to. That ultimately separates you from your competitors and makes you more press worthy.

I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing consultant in Boston. If you’re wondering what a marketing plan and PR plan, plus training can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

With over two million podcasts, leveraging audio content is one of the fastest-growing new PR strategies. How do you start? Listen in.

So how much content do you have? Why not repurpose some of your blogs, articles, and videos and leverage that content to promote your brand. Here are some marketing shortcuts.

1) Edit audio and podcasts on Audacity

Even if you’re a total beginner, recording and editing a podcast on Audacity is simple. You can record, edit and publish all in one place. It’s actually the free audio tool that I use to record the #FastMarketingMinute.

2) Create and share podcasts on Anchor.fm

Anchor is another podcast platform, owned by Spotify. Anchor FM is a free tool that lets you create and distribute your podcast to any listening app. Another feature is that you can create video content to go with your podcast. So then, you can distribute to even more channels.

3) Maximize cross-channel promotion

Why not turn one video into ten or more pieces of different content? That lets you take your ideas as far as they can go and saves you time in the process. One of the tools that I use is Repurpose.io. Reinventing the wheel for social media can be exhausting. Don’t let it be!

I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and write marketing and PR plans to help you increase sales and visibility. If you’re wondering what marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!