This episode breaks down FTTM (Fast Time-to-Market) - what it actually means, why teams think they’re doing it when they’re not, and the common traps that quietly stretch launch timelines. You’ll get a practical, plain-English look at the decisions, handoffs, and “busy work” that slow products down, plus the mindset shifts that help teams move faster without cutting corners on quality or customer value. If you’ve ever felt like shipping takes twice as long as it should (even with good people and solid plans), this is a sharp, relatable listen that’ll give you new language, and a few concrete levers, to change it.