This week on the SBI Sales and Marketing Podcast, Greg Alexander, CEO of SBI, and Steve Rutledge, senior vice president of global sales operations at Genesys, discuss how to develop and execute a sales operations strategy using SBI’s revenue growth methodology.

We start by discussing how to establish objectives and identify which internal processes the sales team owns and outline the biggest obstacles to success. We also hear Steve’s views on the difference between sales ops and sales enablement and how the two should work together.

In our final segment we cover key takeaways and practical advice on what to do if you were put on the hot seat tomorrow and challenged with how to develop and execute a soup to nuts sales strategy.